Having extensive experience in psychology, marketing and luxury service, Irina dreamed of creating something of her own, unlike anything else. Where she would realise herself as an entrepreneur in a business that could be beneficial for humanity. Irina has many special qualities, such as honesty, and it is one of the main requirements for building a business and a relationship with partners.

The ability to educate her subordinates, be a forward-looking manager, and at the same time be humane, thoughtful and very responsive. All these and much more describe her as a reliable partner and a person who can be trusted.

For many years, comparing herself with Steve Jobs, Irina was looking for her Wozniak. She only needed a person, a partner, who could share, infuse, support her ideas and bring them to life.